Understanding the Identity Crisis in Massage Therapy I’ve read a few think pieces about how massage needs saving. One was technically a Facebook rant, so I’m being generous calling it a think piece. The argument usually goes like this: Massage has an identity crisis. We don’t know where we belong. We’re not taken seriously. We need clearer placement inside the medical system. And it’s true, our profession spans a lot: oncology massage, post-surgical recovery, high-performance