When we talk about marketing, most therapists immediately think about Instagram posts, referral cards, or trying to “niche down.” But there’s one piece of your business that’s working for (or against) you every single day, whether you realize it or not: your office space. Even if you don’t have much choice about where you practice, your space is part of your story. It’s part of what makes clients feel comfortable, come back, and tell their friends about you. Let’s break down

Client Retention means keeping the clients you have! It’s a well known fact that bringing in new employees costs more than keeping existing ones. We can think of massage clients in a similar way. Massage is a very personal profession. We are asking clients to trust us very quickly and its our job as the professional to do everything we can to earn that trust. By changing and adding a few simple things, we can create a space that feels welcoming, inclusive, and hopeful. Put do