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l i n d s a y j u a r e z . c o
I wish someone had told me I didn’t need to fix everything.
I came to Massage because of my mom. I didn’t know it at the time, and for years I would have said it was because I hated retail, or because I loved helping people. The anatomy is fascinating, and being able to help people feel less pain in their bodies is a kind of drug. But if I go deeper, it’s because of my mom. My mom was the youngest of four, the child of abusive alcoholics. She was sexually assaulted early in life. She had surgery for scoliosis in high school and didn’t

Lindsay Juarez
6 days ago2 min read
Massage Doesn't Need a Rebrand, Our Egos Do.
I’ve read a few think pieces about how massage needs saving. One was technically a Facebook rant, so I’m being generous calling it a think piece. The argument usually goes like this: Massage has an identity crisis. We don’t know where we belong. We’re not taken seriously. We need clearer placement inside the medical system. And it’s true, our profession spans a lot: Oncology massage, Post-surgical recovery, High-performance athletes, Hospice patients, Torticollis babies, High

Lindsay Juarez
Feb 194 min read
What “doing less” has taught me about effectiveness in massage
I self-identify as an overachiever: former gifted kid, perfectionist. I’ve always worked too hard, tried too much, overscheduled myself—etc, etc. A lot of my burnout was self-inflicted. Yes, I was operating under scripts I’d absorbed from capitalism and patriarchy: my worth is what I do ; women should be quiet . Those beliefs created a chaotic inner world—like a duck on water, calm to everyone else while panicking just below the surface. Learning massage often follows a predi

Lindsay Juarez
Feb 183 min read
Stop Saying Massage “Flushes Toxins”
In massage school, I was taught that one of the main benefits of massage was helping the body flush toxins: pushing fluid toward the heart, reducing burden, and helping the body heal faster. The body knew what it was doing, we just had to assist it. I also was taught that massage squeezes stored lactic acid out of muscles and into the bloodstream. That’s why you feel so good afterward, but might feel sore if you don’t drink enough water to flush those toxins out. It was a sim

Lindsay Juarez
Feb 123 min read
What ‘doing less’ has taught me about effectiveness in massage.
I remember being a brand-new massage therapist—those first clients who are complete strangers, and all the feelings that suddenly come up. Am I good enough? Do I know enough? But actually, my inner voice was a lot less confident: You don’t know enough. They can tell you’re brand new. You don’t even remember what muscle you’re touching. Anxiety spread like wildfire. So I went down the path many therapists go: do more . Use all your tools. Push harder. Grind down the taut bands

Lindsay Juarez
Feb 92 min read
Your Massage Office Is Part of Your Marketing
When we talk about marketing, most therapists immediately think about Instagram posts, referral cards, or trying to “niche down.” But...

Lindsay Juarez
Sep 24, 20253 min read
Finding Your Path in Massage Therapy
Massage therapy isn’t just a career—it’s a calling. It often begins with the desire to help others, to bring comfort and healing through...

Lindsay Juarez
Sep 18, 20252 min read
3 Reasons to Apply for Massage School Today
If you’ve been thinking about becoming a massage therapist, there’s no better time to take the leap. Massage therapy isn’t just a...

Lindsay Juarez
Sep 16, 20252 min read


Work Smarter, Not Harder
It’s a familiar phrase—and an important one for massage therapists. Our work requires us to be mindful of both our client’s body and our...

Lindsay Juarez
Aug 22, 20252 min read
Roadblocks & Detours: The 3 Big Ones You Will Face — And How to Walk Through Them
Before we dive in, remember this: these are not signs that you’re “failing” or “not cut out for this.” They are the normal, predictable...

Lindsay Juarez
Aug 15, 20252 min read


What I Wish I Knew When I Started My Massage Practice
As featured on The Scaling Wellness Podcast with DJ Turner When I first told my dad I’d signed up for massage school, he was...

Lindsay Juarez
Jul 30, 20254 min read


What I Wish I Knew Before Starting My Massage School
Advice for Massage Therapists Who Feel Called to Something Bigger By Lindsay Juarez, Founder – Mindful Massage Academy 🎧 Listen to my...

Lindsay Juarez
Jul 23, 20252 min read
Try This at Home: Gentle Self-Massage and Mantras for Emotional Safety
Healing your relationship with your body doesn’t always require big gestures. Sometimes the most profound shifts happen through small,...

Lindsay Juarez
Jul 8, 20252 min read
Why Gentle Body Practices Are Better Than Fitness for Emotional Healing
When we talk about healing from trauma or chronic stress, a lot of advice focuses on getting active : Go for a run. Take a yoga class....

Lindsay Juarez
Jul 1, 20252 min read
Massage Therapy and Emotional Processing: Meeting the Body Where It’s At
Massage Therapy and Emotional Processing: Meeting the Body Where It’s At When we think about healing emotional wounds, we often think...

Lindsay Juarez
Jun 24, 20252 min read
Healing the Most Important Relationship: You and Your Body
We often think of relationships as something that exists outside of ourselves — partnerships, friendships, family bonds. But maybe the...

Lindsay Juarez
Jun 17, 20252 min read
You Are the Root System: Stability Starts Within
Let’s talk about stability . Not just the kind that shows up on your calendar or in your fully-booked schedule. I mean the kind of...

Lindsay Juarez
Jun 11, 20253 min read
Why Don’t We Feel Safe in Our Bodies?
For many of us, safety isn’t just about locking our doors or finding the right people — it’s also about whether we feel safe inside ...

Lindsay Juarez
Jun 10, 20252 min read
The Physical Nature of Trauma: Why Emotions Live in the Body
When we think about trauma, we often think about memories, emotions, or mental health — but trauma is just as much a physical experience...

Lindsay Juarez
Jun 3, 20252 min read
Not All Massage Schools Are Created Equal: Why Mindful Massage Academy Is Built Differently
Most massage schools aren’t built with burnout in mind. Fluorescent lights. Fast-paced lectures. Strict attendance. Independent study...

Lindsay Juarez
May 28, 20253 min read
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