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The Blog | LindsayJuarez.co
Resources for Massage Therapists
The Physical Nature of Trauma: Why Emotions Live in the Body
When we think about trauma, we often think about memories, emotions, or mental health — but trauma is just as much a physical experience as it is an emotional one. Our bodies are not just along for the ride; they are active participants in how we survive, process, and heal from overwhelming events. Trauma Responses Are Physical Responses Before we can understand healing, we have to understand this simple truth: the trauma response starts in the body. When we experience someth

Lindsay Juarez
Jun 3, 20252 min read
Not All Massage Schools Are Created Equal: Why Mindful Massage Academy Is Built Differently
Most massage schools aren’t built with burnout in mind. Fluorescent lights. Fast-paced lectures. Strict attendance. Independent study with little support. And a silent, unspoken message that if you can’t keep up, maybe you’re not cut out for this work. For students who are neurodivergent, highly sensitive, caregiving for others, or recovering from burnout, that environment isn’t just overwhelming: it’s unsustainable. At Mindful Massage Academy, we’ve created a different path,

Lindsay Juarez
May 28, 20253 min read


Ascend: Growing Your Business, Expanding Your Impact, and Living Into Your Potential
You’ve arisen out of the day-to-day noise. You’ve aligned with your true rhythm and purpose. Now, it’s time to ascend. Ascension isn't about chasing someone else's idea of "success." It’s about expanding into the fullest, most vibrant version of you — and letting your work ripple out to touch more lives in deeper, more meaningful ways. Here’s what Ascending looks like: 1. Trusting Yourself to Lead Whether you're just starting out or a few years in, there comes a moment where

Lindsay Juarez
May 26, 20252 min read
Aligning Your Business with Your True Self
You’ve awakened. You’ve remembered your why. Now, you’re starting to feel that flicker of excitement again. What Comes Next? Now, we align. Aligning is about moving with your truth, not against it. It’s about designing a business—and a life—that fits you like your favorite pair of jeans. No more fitting yourself into someone else's blueprint for "success." The Importance of Alignment in Business Ignoring the signals from your body, your intuition, and your heart only leads to

Lindsay Juarez
May 19, 20253 min read


Arise: Waking Up from the Day-to-Day Drone and Reconnecting to Your Why
You know that feeling when you've been driving for 30 minutes and suddenly realize you don't remember the last few exits? That's what living on autopilot can feel like. One minute you're fired up about starting your business, serving your community, making a difference. The next, you're knee-deep in emails, to-do lists, and "shoulds," wondering where the spark went. Arising is about waking up. It's that first deep inhale when you realize: I'm ready for more. More joy. More pu

Lindsay Juarez
May 13, 20252 min read


Reconnect with Your Purpose: The "Arise, Align, Ascend" Framework
Have you ever woken up, stared at the ceiling, and thought, "Wait... this isn’t the life I dreamed about"? Maybe you followed all the "right" steps. Perhaps you built a business, earned a certification, or climbed a ladder. From the outside, it looks like success. But inside, it feels like you're moving through molasses. You may feel disconnected from the spark that first set you on this path. I get it. I've been there too. Through over a decade of bodywork, yoga, and mentors

Lindsay Juarez
May 6, 20253 min read


The Power of Presence
There’s a phenomenon in the human nervous system called co-regulation. This means that when a distressed and dysregulated nervous system is near a regulated one, it can learn how to regulate more quickly. Practically, this looks like the moment when you’re breaking down, and your calm friend simply holds space for you. This is the power behind talk therapy. Often, it’s less about the words and more about learning to discuss distressing events while finding safety within yours

Lindsay Juarez
Apr 29, 20253 min read


Body Mechanics Body Mechanics Body Mechanics
It’s thrown around as THE answer for all injury, burnout, or bad days a massage therapist may experience. There are a lot of strong feelings when it comes to body mechanics: do you lower or raise your table, do you avoid thumbs or use them braced, and what about using bolsters? As in everything massage, it depends on your body and your client’s body. In truth, we would have the ability to raise or lower our tables with the push of a button, but those tables cost thousands of

Lindsay Juarez
Apr 22, 20253 min read


Which Body System Does Massage Affect the MOST?
When I was first hired as a massage educator, the school I worked for required us to take the MBLEx. See when I went to massage school, you didn’t need a license to work. You barely needed to prove you had education. I saw many job listings that said “will train”. However, between then and the time I became an educator myself, the career field had changed. Our law required massage therapists to prove they had at least 500 hrs of education from a licensed school, various other

Lindsay Juarez
Apr 16, 20254 min read


5 Reasons Yoga Teachers are Amazing Massage Therapists
When it comes to expanding your scope of practice, it’s important to see how your new services will work together and which current clients will become cross over clients. In the world of Yoga, the Venn Diagram is a perfect circle! Their knowledge of the body in movement is superior to the education massage therapists get. We may know more names of muscles, but yoga instructors know how that muscle works in relationship with the rest of the body. Which leads to the next point

Lindsay Juarez
Sep 16, 20242 min read


5 things you can do to improve Client Retention
Client Retention means keeping the clients you have! It’s a well known fact that bringing in new employees costs more than keeping existing ones. We can think of massage clients in a similar way. Massage is a very personal profession. We are asking clients to trust us very quickly and its our job as the professional to do everything we can to earn that trust. By changing and adding a few simple things, we can create a space that feels welcoming, inclusive, and hopeful. Put do

Lindsay Juarez
Sep 14, 20243 min read


Why I still use stretching even though we know it doesn’t lengthen muscles
It stimulates proprioceptors and can inhibit over activation in chronically tight muscles. I love the metaphor that massage is teaching your muscles how to be, how to get out of unhelpful cycles. By adding stretching, we can help that muscle find a better state. Add stretching before massage and see how much better the muscles respond. It feels good. Clients who are chronically “tight” get a huge dopamine release when that feeling gets relieved. It’s like finally scratching

Lindsay Juarez
Sep 7, 20242 min read


What happens when you put a dreamer in charge.
When I was starting to really lay out how I wanted this school to be run, I wanted to make sure that at every choice I was making the choice that benefited the students in the program. I wanted the school to be full of equity and mutual respect. One of the ways I wanted to reinvent the traditional massage school is with the Student Clinic. The traditional Student Clinic for Massage Therapists (and many hands-on-customer services) is that at some point in their education, typi

Lindsay Juarez
Aug 30, 20243 min read


Top 5 Tips for Massage School Success
Starting a new school and a new career, especially if you have been out of school for a long time, can be incredibly daunting. Here are some simple tips to help you feel confident in learning this new skillset! Get Organized! Look over the syllabi and see what the schedule is for your classes. You’ll see which books you will need, which days, when major assignments are due, and anything you need to pay special attention to. Copy these deadlines into your personal calendar. Wr

Lindsay Juarez
Aug 23, 20242 min read


The Road to Becoming a Licensed Massage Therapist
Here is a quick rundown of all the steps, from day 1 of massage school, to being successfully licensed and ready to enter the workforce. Valid for the state of Oklahoma in 2024. You’re in! You start massage school! The length of this process depends on which program you attend. By the end of school you will have a transcript with at least 500 hours. Take the MBLEx. Here’s how you are registered and approved to test. Your school must submit your transcript to the FSMTB (The Fe

Lindsay Juarez
Aug 16, 20242 min read


5 ways to become more evidence-based in massage therapy
You’ve seen that tik tok. You’ve read that Facebook post. You attended that seminar. You realized that a lot of what you learned in massage school was not correct, and now you aren’t feeling confident in your practice. I’ve been there. It can feel like the rug has been pulled out from under you and you aren’t sure what to say to clients anymore, you aren’t sure what techniques are okay to use, and you don’t know who to trust. First things first: take a deep breath. No serious

Lindsay Juarez
Aug 9, 20242 min read


The ROI of Massage School
ROI means “Return on Investment”; it’s the time it takes to earn back any money spent trying to further your career. Understanding your personal numbers and budget can be very helpful in choosing a massage school, and will help you determine which continuing education classes are worth it for you. Understand how much you can expect to make as a Licensed Massage Therapist. This is the time to do some market research. Get on google and look at the massage businesses in the area

Lindsay Juarez
Aug 2, 20242 min read


How to shop around for a massage school:
Determine the requirements in your state and/or city. Currently 45 states have state-wide licensure and each state has different requirements. In my state, Oklahoma, we require massage therapists to be licensed with the Oklahoma Board of Cosmetology & Barbering. You must have a transcript of at least 500 hrs from a school that is approved through the Oklahoma Board of Private and Vocational Schools. You must also pass the national licensure test for massage therapists, the MB

Lindsay Juarez
Jul 21, 20242 min read
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